PRACTICE MAKES PURPOSE: Branding Marketing Session with Seville Michelle Los Angeles, ca - may 23 + 24

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Branding and Marketing Class with Celebrity Designer Seville Michelle: “Discover the Power of Voice in Design” 

Participants In this course will learn practical ways to build their brand, create marketing goals and “design” effective social media campaign strategies. Starting by working with each individual to discover a brand's idiosyncratic purpose and voice, Seville Michelle shares her 10 plus years of experience in the industry, teaching participants the essentials to take their brand to the next level.

*Limited availability, each class is 3 hours with just 3 students in attendance.


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The Healing Benefits of Creativity and Jewelry Making

by Seville Michelle

Creative expression fosters an innovative mindset that is absolutely vital to an individual’s mental growth and physical health. The capability to adapt to any challenge through creative intelligence is largely linked to social development and advancement. Actively using your imagination cultivates a powerful skillset in analytical thinking, problem solving and ingenuity. Divergent thinking is highly sought after in today’s workforce and bears an immense impact on our everyday lives. Our ability to create new ideas and let our imagination wander promotes a better self-esteem, sharpens our mind and brings us to a meditative state that fights depression and anxiety. It provides a physical detox for our bodies by reducing stress.

Why is jewelry making an incredible creative outlet?

The art of crafting a personal piece of artwork is an exceptional alternative to over-the-counter solutions for stress, insomnia, depression and anxiety. The simple repetition of jewelry making fosters a peaceful state of mind and provides an outlet for heavy strain. The completion of each piece is accompanied by a sense of accomplishment, followed by a rush of dopamine that ignites an invigorating energy in oneself.

 

SIRENS JEWELRY DESIGN LAB

Seville Michelle began designing jewelry over a decade ago, after experiencing a great personal loss she found a new found life as a jewelry designer, and a purpose beyond her wildest dreams. She founded Sirens Worldwide Initiative with the mission to arm women with business knowledge and technical skills to create their own economic opportunities. With the vision of an equal society where imagination inspires empowerment, opportunity and education.

THE SPACE TO IMAGINE, THE COURAGE TO PURSUE AND THE KNOWLEDGE TO STRENGTHEN

SIRENS Jewelry Lab in El Salvador explored using material found in local market to create jewelry. By re-imagining the objects available in their own communities, the women of El Rosario discovered a renewed vision for material abundant to them; and transformed all material into jewelry. The workshop concluded with picture day in front of a hand-drawn crown.

SIRENS Jewelry Lab in El Salvador explored using material found in local market to create jewelry. By re-imagining the objects available in their own communities, the women of El Rosario discovered a renewed vision for material abundant to them; and transformed all material into jewelry. The workshop concluded with picture day in front of a hand-drawn crown.

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Seville brought her vision to heal through the meditative process of jewelry design to the Bronx Women’s Empowerment group. While sharing her personal journey, she invited the women to create bracelets using material provided by group curator Nicole James. The workshop concluded with Polaroid pictures in front of a hand-drawn crown. Thank you to the Bronx Art Space for providing an oasis of inspiration in the center of the Bronx.

Seville brought her vision to heal through the meditative process of jewelry design to the Bronx Women’s Empowerment group. While sharing her personal journey, she invited the women to create bracelets using material provided by group curator Nicole James. The workshop concluded with Polaroid pictures in front of a hand-drawn crown. Thank you to the Bronx Art Space for providing an oasis of inspiration in the center of the Bronx.

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CANDY COMMUNITY LABS

Creating unique wearable candy jewelry is highly stimulating to a child’s imagination. The opportunity to explore their likes and dislikes when designing develops skills, and encourages creative choice and self expression. Assembling the each piece assists them in developing their planning and hand dexterity. By promoting children to express their imagination you present the opportunity to give them a small deceleration of self. By prompting children to talk about their creative choice, it aids in their language development as they are encouraged to find new ways to talk about their projects. Acquiring new descriptive and emotive vocabulary is a vital part of their learning to effectively express themselves—a skill that is fundamental in how well they interact with other people. A project that requires some degree of planning, such as making patterns from candy, choosing colors for a bracelet, or deciding how to make necklace, are all fantastic for helping children to develop their cognitive skills.

Riverview School in Queens, New York, working with kids with special needs. Emily Castro, former Peace Corps Volunteer and Sirens Worldwide partner creates fancy jewelry using peach rings and gummy bears.

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Poughkeepsie Children’s home enjoyed a day of design filled with treats they could wear. Poughkeepsie, New York